The purpose of the Key Account Manager, Specialty Retail role is to gain distribution in national specialty retail outlets (such as hardware, DIY, and electronics stores) and to manage existing accounts. The Red Bull Key Account Manager will build relationships, secure distribution, align the route-to-market with customer needs, develop merchandising solutions, negotiate mutually beneficial partnership agreements, and ensure the execution of “perfect store” standards.
Key responsibilities include: conducting customer sales calls, sales planning (including budget management and forecasting), negotiating agreements with retail partners, participating in industry, category, and customer events, deploying local Red Bull resources against key customers, placing equipment, maintaining in-store standards, and tracking and managing results.
RESPONSIBILITIESAll the responsibilities we'll trust you with:
Use all available internal and external resources to significantly increase the number of outlets that sell Red Bull.
Choose and utilize the most effective route-to-market options (direct shipment, warehouse, DSD, etc.) for distribution and merchandising, while maximizing profitability.
Develop a customer call schedule that supports national initiatives and meets growth targets.
Represent Red Bull at industry events and trade shows in a manner that reflects and upholds our premium brand standards.
Support the development of a customer target list for new business acquisition, prioritized by segments with the highest volume per outlet.
Achieve Red Bull’s goals for new chain specialty retail outlet expansion and volume growth.
Develop processes, ways of working, and an internal support system that drive exponential outlet growth.
Ensure Red Bull’s standards are consistently maintained with all customers.
Negotiate customer contracts that uphold Red Bull’s premium image and perfect-store standards.
Provide timely and comprehensive communication support to the Red Bull business unit and headquarters teams.
Be an invaluable team member by offering expertise and demonstrating a humble willingness to assist regardless of title or job description.
Collaborate cross-functionally to support the organization’s efforts to market and sell Red Bull.
Manage sampling, consumer activations, and promotional activities to acquire new customers and influence key industry decision-makers.
Establish and nurture relationships with key influencers and business partners.
Lead staff engagement sessions with new specialty retail partners, as needed, to build affinity for and understanding of the Red Bull brand.
Serve as a vigilant guardian and positive ambassador of the brand when engaging with current and potential customers, as well as industry influencers.
EXPERIENCE
that matter most for this role:
...BPR Consulting Group ( () is seeking a Senior Planner to join our growing company and serve our clients. Successful candidates must... ...goals. We offer a generous paid time off policy which combines vacation and sick leave. Our health benefit package includes major medical...
...D'Youville University's PsyD Program in Clinical Psychology is seeking qualified adjunct faculty members to teach graduate-level courses in our doctoral program. We have immediate openings for Fall 2025 and are building a pool of qualified candidates for future part-time...
At Front Row, we partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. Were continually cultivating functional areas of expertise...
...owned small business with locations in Hagerstown, MD and Frederick, MD. We are a community-focused outpatient clinic providing physical therapy, occupational therapy, speech therapy, developmental classes, and community events to children up to 21 years of age. PMC is...
...child care, early intervention and newborn home visiting programs. Job Description We are seeking an in person SpanishInterpreter to join our team of dedicated professionals providing home and center-based Early Intervention services to infants, toddlers,...