Job Description

If you are driven to deliver exceptional fan experiences that are beyond anything possible elsewhere and interested in working alongside a team of innovators and enthusiastic over-achievers, you will enjoy working with us!

JOB OVERVIEW

The Digital Marketing Manager will be responsible for leading the strategic growth and execution of the Braves Development Company’s digital presence for The Battery Atlanta and Pennant Park properties. Under the direction of the Director of Marketing & Events, this role will own and implement end-to-end digital marketing strategies that elevate brand awareness, drive engagement, and support enterprise-wide goals for the organization.

This individual must be a highly creative and proactive problem-solver with exceptional organizational skills and attention to detail, capable of managing multiple priorities and delivering results independently. A strong understanding of storytelling across digital platforms is essential, as is the ability to craft compelling, brand-aligned content that resonates with diverse audiences.

This role requires a hands-on approach to digital execution, including content creation, channel management (social media, website, email, and SMS), performance reporting, and collaboration across internal teams and external partners. The ideal candidate combines strategic thinking with strong executional skills and a data-driven mindset to grow audience reach, enhance digital engagement, and drive measurable marketing results.

PRIMARY RESPONSIBILITIES

The successful candidate's primary responsibilities will include, but not be limited to:

• Develop the annual digital content calendar and allocate budgets for all digital programming; monitor key performance indicators (KPIs) and provide regular reports on campaign performance, ROI, and other relevant metrics to stakeholders — analyzing success and identifying opportunities for future growth.
• Create and execute social media content strategies that drive engagement and increase brand awareness for The Battery Atlanta, its tenants, and partners, while staying current with digital trends to enhance brand channels.
• Manage and update the website to keep the brand presence fresh and relevant, working with the web agency to facilitate updates and enhancements.
• Develop and execute both internal and external newsletters using Constant Contact (or a similar platform); evaluate performance and adjust strategies as needed to meet or exceed industry benchmarks.
• Own the creation, scheduling, and performance optimization of email and SMS marketing campaigns to support events, promotions, and brand initiatives; segment audiences for targeted communications and track key performance metrics to refine strategy and improve engagement.
• Collaborate with retailers to support events and promotional campaigns aimed at driving traffic and sales; place an additional focus on optimizing overage rent tenants through regular planning discussions with the Director of Marketing & Events and senior leadership.
• Conduct competitive analysis and market research to identify trends, challenges, and opportunities to strengthen our digital positioning.
• Work closely with the Director of Marketing & Events to enhance the creative pipeline and develop new digital concepts aligned with broader organizational goals.
• Co-manage the Marketing Trainee (in collaboration with other marketing team members) to support their growth in digital asset management and marketing best practices.
• Proactively identify opportunities for personal and team upskilling in digital marketing to reduce dependency on third-party resources and bring added value to the enterprise.

KEY SKILLS & COMPETENCIES

• Proficiency in digital marketing tools such as Google Analytics and Meta Business Suite
• Strong understanding of storytelling across digital platforms
• Ability to manage external vendors and deliver high-quality creative assets
• Basic graphic design skills and familiarity with tools like Canva and/or Adobe Photoshop
• Video editing experience for social media reels and YouTube content
• Google Analytics Certification is a plus

MINIMUM QUALIFICATIONS

• Bachelor's Degree and a minimum of 3 years of marketing and social media experience.
• Must be a proactive, organized, solution-oriented, and detail-oriented person, who can prioritize and follow through with minimal supervision.
• Demonstrated ability to work effectively with individuals of diverse backgrounds and at all levels of an organization
• Ability to perform well in a fast-paced environment and manage multiple tasks simultaneously
• Strong written and verbal communication skills
• Self-motivated, with a high degree of accountability, urgency, and responsibility
• Must be a team player with a collaborative spirit and commitment to shared success
• Proficiency in Microsoft Office Suite (Word, Outlook, Excel, and PowerPoint)
• Ability to work extended hours, including evenings, weekends, and occasional holidays as needed
• Must successfully complete a criminal and credit background check

The Atlanta National League Baseball Club, LLC is an equal opportunity employer. A diverse workforce representing varied backgrounds, perspectives, and experiences is key to delivering on our business promise to our fans and the communities we serve. All qualified candidates are welcome to apply.

If you are disabled as defined by the Americans With Disabilities Act and require a reasonable accommodation in order to complete your online application, including making a change to the application process, please contact our Human Resources team at PeopleCapital@braves.com

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