Job Description
We are hiring a Manager of Connected TV (Paid) Marketing to join a top entertainment company in NYC. This freelance position is set to run until April 2027 and will be fully onsite in their NYC office.
Responsibilities:
- Plan and oversee paid marketing campaigns with direct OTT partners from ideation to media planning and execution to post-campaign recap and analysis
- Work with the key central marketing teams to identify new marketing tactics to drive engagement, sign-ups, viewership, and first to market opportunities
- Analyze data provided by OTT device partners and provide recommendations and insights, acting as in-house expert on assigned partners
- Partner across International Streaming Media Strategy, Program Marketing, Analytics and Organic Marketing teams to align marketing beats, optimize targeting, identify successful tactics, and communicate learnings across teams
- Work with Director of Connected TV (Paid) Marketing to ensure efficiency across all campaigns, optimizing lines and reallocating spend as applicable to meet goals
- Help develop creative briefs to guide the marketing creative process and support alignment of internal marketing teams on goals and strategies for content campaigns
Required Qualifications:
- 4+ years experience in streaming with an extensive background of planning and developing, deploying, and analyzing campaigns
- Experience working with CTV (Samsung/Tizen, LG, Vizio, Hisense, etc) and OTT (Amazon Fire TV, Roku) partners
- Track-record of planning and leading media campaigns and clearly presenting progress and results
- Understanding of media Key Performance Indicators and how they relate to lifetime consumer metrics
- Ability to derive significant insights from media campaigns and articulate findings
- Previous hands-on experience with digital marketing campaign set up and optimization
- Experience using data and KPI metrics to monitor and measure performance, measure efficiency, and plan ongoing improvements to media campaigns
- Strong understanding of standard reporting suites (Adobe or Google Analytics) and Excel is a requirement
- Excellent communication skills and ability to foster strong relationships cross-functionally
- A data-driven approach to projects, with experience analyzing and reviewing results
- Excellent oral and written communications skills in English, additional languages a plus
Additional Qualifications:
- Strong interest in entertainment and media, streaming content
- Experience in digital subscription services and/or digital retail, e-commerce
- Capacity to work in a fast-paced and constantly changing environment
- Media agency experience a plus
If you meet the required qualifications and are interested in this role, please apply today.
The Solomon Page DistinctionSolomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers - which sets us apart in the industries we serve.
About Solomon PageFounded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, and LinkedIn.
Opportunity Awaits.
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Job Tags
Hourly pay, Contract work, Freelance, Work at office